What is Unstructured Data?

Unstructured data is information that doesn’t follow a specific format — like emails, PDFs, images, or free-text notes. It’s harder to process but often contains valuable insights.

Why Unstructured Data matters to your business

Many business insights are buried in unstructured data. With the right tools (like AI), you can analyze this information and uncover patterns that aren’t visible in spreadsheets.

Real-world example

A company analyzes client support emails using AI to identify common issues and create a smarter knowledge base.

Related Terms

Structured Data, NLP, Machine Learning

Explore Further

Visit our Data Analytics Services or browse the Data Analytics Resource Hub