What is a Trigger

A trigger is an event or condition that starts an automated workflow. It’s the “when this happens” part of an automation — like receiving a new form submission or a file being uploaded.

Why Triggers matter to your business

Triggers are essential to any automation setup. They ensure tasks happen instantly, without human intervention, improving response time and reducing the need for manual checks.

Real-world example

When a client completes a feedback form, it triggers an automation that sends a thank-you email and alerts the customer success team.

Related Terms

Workflow Automation, Webhook, Automation

Explore Further

Visit our Automation Services or browse the Automation Resource Hub