What is an API?

An API is a set of rules that allows two different systems or applications to communicate with each other. It defines how requests and data are sent between software components.

Why an API matters to your business

APIs make it possible to connect your systems, tools, and platforms — allowing for seamless data flow and automation. Without APIs, you’d be stuck with siloed systems and lots of manual duplication.

Real-world example

When a customer submits a form on your website, the API sends that data to your CRM in real time so your team can respond faster.

Related Terms

Integration, Webhook, Workflow Automation

Explore Further

Visit our Automation Services or browse the Automation Resource Hub