What is an API?
An API is a set of rules that allows two different systems or applications to communicate with each other. It defines how requests and data are sent between software components.
Why an API matters to your business
APIs make it possible to connect your systems, tools, and platforms — allowing for seamless data flow and automation. Without APIs, you’d be stuck with siloed systems and lots of manual duplication.
Real-world example
When a customer submits a form on your website, the API sends that data to your CRM in real time so your team can respond faster.
Related Terms
Integration, Webhook, Workflow Automation
Explore Further
Visit our Automation Services or browse the Automation Resource Hub