Business intelligence refers to the tools and processes used to gather, analyze, and visualize business data to help make informed decisions.

BI helps you understand what’s happening in your company — from sales trends to operational bottlenecks — so you can act on facts, not guesses. It’s essential for growing sustainably and spotting risks early.

A retail business uses a BI dashboard to monitor daily sales across branches and identify which products need restocking.

Dashboard, KPI, Data Visualization

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